What are the types of digital marketing?


What are the types of digital marketing (Types of digital marketing in Bengali)through today’s article we are going to discuss this in detail.

What are the types of digital marketing?
Types of digital marketing in Bengali.

One thing is heard a lot in the mouth of all traders these days and that is Digital Marketing.

But what is digital marketing? ?

Generally, digital marketing is the most effective strategy for business development today.

Today’s buyers are more aware than ever. They like to check everything before making a purchase.

And they use the internet for that.

Various digital marketing techniques are used to promote your business i.e. the products you are selling digitally on the internet.

You can reach out to your audience through these channels and get the boost you want in your business easily.

So to put it simply, if you know the strategy of digital marketing, you can promote/market your products, business, service or brand digitally.

With this, you have the opportunity to reach millions of people worldwide overnight.

How is digital marketing done?

Digital marketing refers to a marketing strategy that is implemented through an electronic device.

This electronic device may or may not be connected to the Internet.

Even radio ads and television commercials fall under the digital marketing strategy.

Although digital marketing has now evolved into many other areas,

It has been observed that new techniques are also coming in the market every day which are performing much better than the previous mediums.

What are the types of digital marketing?

We generally divide digital marketing into 8 main categories viz :

  • Search Engine Optimization (SEO).
  • Pay-per-click (PPC).
  • Social Media Marketing (SMM).
  • Content Marketing.
  • Email marketing.
  • Mobile marketing.
  • Marketing Analytics.
  • Affiliate and Influencer Marketing.
  • Video Marketing.

Now we will discuss each part in detail:

Search Engine Optimization (SEO)

Search engine optimization, or SEO, Not technically a marketing tool but a form of marketing in itself.

Balance defines it as “the art and science of making web pages attractive to search engines”.

Simply put, it is a technique where web pages or blog articles are optimized in such a way,

So that they can be ranked on the top or first page of search engine results (SERP).

In this way, various companies rank the articles or websites related to their product, brand or service in search engines and promote them for free through SEO techniques.

ALSO READ:  Tecno is a company from which country? Who owns this company?

Things to keep in mind while optimizing web pages for these search engines:

  • Quality of content.
  • How and how busy the user is.
  • Are the web pages mobile-friendly i.e. can they be found easily using mobile?
  • Number and quality of inbound links.

Search Engine Marketing / Pay-Per-Click

In this process, the business is promoted by running paid advertisements online.

Pay-per-click, or PPC, A form of digital marketing.

In this case, you pay a fee every time your digital ad is clicked.

So, Instead of paying a fixed amount to continuously fire targeted ads on online channels,

You only pay for ads that people interact with.

One of the most common types of PPC is search engine advertising.

And since Google The most popular search engine, So many businesses aim for this Google Ads are using

An algorithm ranks each available ad at the top based on several factors, Which includes:

  • Ad quality.
  • Keyword relevance.
  • Landing page quality.
  • Basically the bid amount.

Social media marketing

Social media marketing This means marketing or promoting a business or product through various online social media platforms.

In many cases, social media marketing is also done through discussion.

This is how marketing is done by driving traffic and brand awareness.

You are your brand, product, service, Can use social media marketing or marketing to highlight culture and more.

Billions of people are involved in social media platforms. Using this matter, Social media marketing can become a powerful and highly effective marketing tool.

The most popular digital platforms for social media marketing are – Facebook, Twitter and Instagram.

There is also LinkedIn and YouTube.

Which social media platforms you use for your business will depend on your goals and audience.

If you want to attract younger people to your product or brand, then Instagram Advertise at

because B2C For this reason, it is the most popular medium among younger consumers.

To create an effective social media marketing strategy, It is very important to follow whatever best practices are available.

Here are the best ways to do social media marketing:

  • Create high quality and engaging content.
  • Comment and answer questions in a professional manner.
  • Create a social media posting schedule.
  • Post at the right time.
  • Hiring Social Media Managers for Marketing or Marketinghire ) do
  • Know your audience and find out which social media channels they are most active on.
ALSO READ:  What is management? Importance and necessity of management

Content marketing or content marketing

Optimizing the quality of your content is key.

As a resultSEO Content marketing is a major factor in marketing.

Its main strategy is to deliver relevant and valuable content to a specific group of audience who are your potential buyers.

As with any marketing strategy, The goal of content marketing is:Attract leads that will eventually convert into customers.

But it works a little differently than traditional advertising.

This marketing process employs a strategy of appealing to brands through relevant content, without directly selling a product or service.

For example:

  • Blog post.
  • e-book.
  • Newsletter.
  • Video or audio transcript.
  • Whitepaper.
  • Infographics.

Email marketing

The concept of email marketing or marketing is relatively simple.

In this you send a promotional message via email to your potential customers.

When someone visits your website or business, They are then invited to join an email subscriber list.

With their permission, You sell, Special events, Or can send them emails about product releases.

If the e-mail you send, as expected, is clicked by a potential customer, then your mission is successful.

but Email marketing Not so easy.

Above all, You need to make sure that someone wants to receive such emails from you.

This means having an opt-in list that:

  • The name of the customer and what is written in the e-mail is different for everyone.
  • Clearly states what type of email the customer will receive.
  • Specifies a way or option that makes unsubscribing easier.
  • Combining both transactional and promotional emails.

Mobile marketing

As the name suggests, mobile marketing is a digital marketing strategy that uses devices like smartphones and tablets to reach your potential customers.

this SMS And MMS the message, Social media notifications, Can be through mobile app alerts and more.

In this case it is very important to ensure that all content is optimized for mobile devices.

Your marketing efforts are many times more effective when you create content for computer and mobile screens

Optimizing your website and content for mobile is the primary requirement.

You can create an application, receive instant messenger marketing and provide services by geolocalization.

Simply put, mobile marketing is a digital marketing strategy where it is possible to reach the target customers using smartphones, tablets and other mobile devices.

In this case, various media such as websites, email, SMS and MMS, social media and apps are used.

ALSO READ:  SSC Short Syllabus 2023 PDF

Affiliate Marketing

Working with an affiliate or influencer means expanding your audience reach by engaging with their existing audience.

Affiliate Marketing A digital marketing strategy through which a person earns by promoting another person’s business.

You can do this marketing as a promoter yourself or as a business partner working with a promoter, But the process is same in both cases.

If you are a retailer and you prefer to work with affiliates directly, there are many things you can do to make your program attractive.

You need to provide those affiliates with the tools they need to succeed.

This includes incentives for great results as well as essential marketing tools and pre-made materials to be used as these marketing tools.

Marketing Automation

Marketing or marketing automation makes digital marketing campaigns more efficient using software.

It also greatly improves the efficiency and relevance of ads.

As a result, you can become more successful by focusing on strategizing your digital marketing efforts instead of complex and time-consuming processes.

Video Marketing

In this process, business, brand, service is promoted by creating video content.

For example, nowadays companies create video content related to their products and services.

And promote the created videos through YouTube, organic, paid ads, social media etc.

Thus, it is possible to promote the business through watching videos, and this process is what we call video marketing.

Benefits of Digital Marketing

There are many types of digital marketing that you can use to reach your audience.

Using multiple digital marketing channels can help you create an overall strategy that will yield the best results.

Digital marketing allows you to interact with your customers in real-time.

More importantly, it gives them a chance to interact with you.

In today’s fast-paced era, short and snappy videos are faster than written content to attract customers.

Live or pre-recorded video or audio content, whether educational or entertaining, is a good alternative to digital marketing.

our last words,

So friends, through today’s article we know What are the types of digital marketing (types of digital marketing in Bangla) And what are they?

Of course, there are many different types and techniques of digital marketing.

Hope, you must have liked our today’s article.

If you have any questions or suggestions related to the article, please comment below.


You May Also Like

About the Author: mrdeluofficial

MD. DELWAR HUSAIN is the founder of this site. He is a Bangladeshi professional blogger , freelancer and BSC 4th year student under National University of Bangladesh . Currently this site’s maximum posts are updated by himself, They are working hard to make this site valuable for all.

Leave a Reply

Your email address will not be published.